Blog

Practical notes on websites, AI assistants and running a small business online.

Not a robot receptionist. A tool that answers the same twenty questions you answer every day, and knows when to stop.

Nov 5, 2026 - Maya Northlane

A website rebuild in three weeks: how we scope it

The one page brief we write before any build, and why we will not start without it.

Oct 28, 2026 - Maya Northlane

Half the clients who ask for a chat assistant actually need a better search and a clearer FAQ page.

Oct 15, 2026 - Maya Northlane

Fewer phone calls, more online bookings, and a front desk that gets to look up. What we built and what changed.

Oct 1, 2026 - Maya Northlane

The cheapest feature is the one you do not build. How we decide what to leave out.

Sep 17, 2026 - Maya Northlane

Every second of load time costs you visitors. What makes a site slow, and the three things we refuse to add.

Sep 2, 2026 - Maya Northlane

The three things every business owner should hold in their own name, and how to check that you do.

Aug 20, 2026 - Maya Northlane