Every project we take on starts with a one page brief. Not a proposal, not a deck. One page. Here is what goes on it.
Who the site is for
One or two kinds of visitor, described plainly. "A parent looking for after-school tutoring who found us on Google." If we cannot name the visitor, we cannot design for them.
What done looks like
Three to five sentences. "A parent can see prices, read two reviews and book a trial lesson without calling." That line becomes the acceptance test, and we read it out loud at launch.
What stays and what goes
Most rebuilds carry too much over. We list every page on the old site and mark each one keep, merge or drop. Usually half go, and nobody misses them.
What we need from you
Words, photos, logins, and a person who can make decisions in a day. Projects slip when feedback takes a week, not when the build does.
The schedule
Week one: structure and copy. Week two: build, with a live link from day two. Week three: content in, testing, launch. The full version is on the process page.
That is the whole brief. If you want to see one, book a call and we will write yours on it.
