A page that loads in one second keeps more visitors than one that loads in three. That is not controversial; every study on the subject says it. What surprises clients is how easy it is to make a site slow and how little most of the slow parts do.
What makes a site slow
- Tracking scripts. Analytics, pixels, heatmaps, chat widgets from six vendors. Each one is a download and most of them are never looked at.
- Big images. A phone photo straight from the camera is ten times larger than it needs to be.
- Page builders. Themes that load every feature they have on every page, in case you use one.
- Fonts. Four weights of two typefaces from a third-party server, blocking the page until they arrive.
The three things we refuse to add
- Third-party tracking. The platform counts page views itself, without cookies, so there is no banner and nothing to download.
- Chat widgets from other vendors. The chat on our sites is a one kilobyte button; the rest loads only when someone opens it.
- Fonts that block the page. System fonts or one self-hosted typeface.
What you get instead
Every site we launch scores in the high nineties on Google's speed test on a phone, without any work after launch. The care plan's monthly check includes a speed test so it stays that way.
If your current site takes more than two seconds on a phone, book a call and we will tell you why, for free, on the call.
