About half the people who ask us for an AI assistant need something simpler first.
Start with the FAQ page
If your top twenty questions are not written down anywhere, an assistant has nothing to learn from. Writing the FAQ page is the first job either way, and for a lot of businesses it fixes the problem on its own. Marina Physio's FAQ page was written before anything else and it is still the most visited page on their site.
Then search
A visible search box that actually finds things covers the next layer. It costs nothing on the platform we build on; it is built in.
Then the assistant
When the questions are conversational ("can you fit me in Thursday after four?") or the answer depends on who is asking, an assistant earns its place. At that point you already have the FAQ it needs to learn from.
We would rather sell you the boring thing that works than the exciting thing that does not. The AI assistants page says the same thing in more detail.
