Blog

Practical notes on websites, AI assistants and running a small business online.

Not a robot receptionist. A tool that answers the same twenty questions you answer every day, and knows when to stop.

Nov 5, 2026 - Maya Northlane

Chatbot or search box? Pick the boring one first

Half the clients who ask for a chat assistant actually need a better search and a clearer FAQ page.

Oct 15, 2026 - Maya Northlane

Fewer phone calls, more online bookings, and a front desk that gets to look up. What we built and what changed.

Oct 1, 2026 - Maya Northlane